FPH Holding is a startup umbrella company that covers every aspect of business mobility. They oversee three subsidiary companies focused on fleet management, business travel, and car rentals. I was brought on board to extend their branding, design websites for all three subsidiaries and the umbrella company, and handle some editorial work for their business documents. The challenge was to keep the existing color scheme while ensuring a cohesive brand identity across all entities.

To create a unified yet distinct brand for FPH Holding and its subsidiaries, I began by extending their existing color palette, adding complementary hues to provide depth and flexibility. This approach maintained brand consistency while allowing each subsidiary to have its own unique identity. For the websites, I focused on a clean and modern design that reflected the innovative nature of FPH Holding's mobility solutions. Each subsidiary's site was tailored to highlight its specific services—fleet management, business travel, and car rentals—while ensuring a seamless visual and functional experience that ties back to the parent company.